Image courtesy of Karen Mercincavage Mass communications seniors Vittoria DeGiosio, Dany Calcano, Maritza Arias and Alexandra Bolinski present their research at the poster session for the 2015 RIT Conference for Undergraduate Research in Communication.
Image courtesy of Karen Mercincavage
Mass communications seniors Vittoria DeGiosio, Dany Calcano, Maritza Arias and Alexandra Bolinski present their research at the poster session for the 2015 RIT Conference for Undergraduate Research in Communication.

Four senior mass communications students presented their research in a poster session on April 15 at the 2015 RIT (Rochester Institute of Technology) Conference for Undergraduate Research in Communication. Dany Calcano, Vittoria DeGiosio, Alexandra Bolinski and Maritza Arias presented their teams’ research projects from their Fall 2014 Research Methods class with Ms. Karen Mercincavage, Associate Technical Professor, Mass Communications Department.

Bolinski and Arias presented College Students’ Behavior on Various Audio Formats of Music and received one of two awards for Top Poster. Arias and Bolinski were part of a research team with recent graduate, Christopher Goy, and senior, Anthony Tallarido. Their study focused on how students acquire their music – whether legally or illegally downloading digital files or purchasing CDs and vinyl.

Calcano and DeGiosio presented their research, Talkin’ ‘Bout My Generation: Comparing Generations X and Y’s News Gathering Habits, on the differences between these generations in where they first access news stories (e.g., texts, tweets, blogs, online news websites, print).

Dr. Rudy Pugliese, RIT Graduate Director and Professor, Communication Media and Technologies, stated, “It was a crowded field in the poster session this year, and the posters were truly exceptional.”

DeGiosio was very grateful for her experience at the 2015 RIT Conference and felt as though all of the hard work she had put into her research truly paid off.

“Being able to attend the RIT conference was a fantastic experience,” DeGioso said. “It’s such a rewarding feeling to be surrounded by people who care so much about the field you study. It not only was a great experience to present something that my team and I worked so hard on, but also to learn so much about communications and the media from the other students, faculty and attendees.”

Like DeGiosio, Bolinski also gained much knowledge for attending the conference and found a greater sense of appreciation for the time and effort that was put into her work.

“I learned to never underestimate the work you do or the time you put into a project. Every bit of work in college matters. You never know where it will take you.”

Both Calcano and Arias found the most important learning experience to be one of representation.

“It’s important to be a good representative of your school” Calcano said. “You are a walking brand. If you do well, your school does well.”

“We brought home an award and left a great reputation,” Arias said.

The Conference for Undergraduate Research in Communication originated in 2004 as a small gathering of communication students from western New York, and has grown into a vibrant regional conference. Sponsored by the Department of Communication and held annually at Rochester Institute of Technology (RIT), the conference has drawn nearly 250 undergraduate scholars from colleges and universities in New York, Pennsylvania, Massachusetts, Texas, North Carolina, Washington, and Virginia.